Our Story


WildScruff was a simple idea that came from a genuine place. And if you’re a dog person, you’ve come to the right place. 

Our products are used as a medium to create and endorse conversation around our everyday adventures alongside our pals with paws - explore the outdoors, connect, share stories and live an active lifestyle with and for our dogs, making precious memories along the way.

Founded in 2019, WildScruff was inspired by the depths of our love for our furry friends. We are a lifestyle, community and household brand for adventurous dogs and owners alike. WildScruff proudly aims to reflect, through our products, the profound relationship and bond between human and canine.

Passion pays. As new business graduates, we have come to realize how important it is to combine passion with business. Not a 9-to-5 corporate job to work on someone else’s dreams. But one that’ll inspire to hold our four-legged best friends a little closer. 

There’s just something extraordinary about dogs – their ability to communicate so clearly with us without using words, their unconditional love, and their incomparable, unbreakable bond to the humans lucky enough to share their lives with them.

WildScruff translates this passion by building a community that encourages everyone to explore the outdoors, open up about their own lives and showcase the genuine and special connection shared with their dogs.